Motivation Right Store

Through a combination of technical, on-page and off-page SEO, learn how Designs Goals drove traffic and filled the Motivation Store sales funnel.

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Increase In Organic Sessions
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Increase In New Users

We wanted to introduce more people to Motivation Right Store but more importantly generate more revenue through sales. Designs Goals were tasked with this and delivered unnecessarily. Our sales are now attracting more traffic and revenue than they did last year and we couldn’t be happier. It is truly a pleasure to work with them, their communication and transparency regarding procedures and results is a breath of fresh air. We look forward to working on more campaigns with them.
Farida – Ebrahim

About Motivation Right Store

Motivation Right Store is a family business that is changing online shopping in Egypt and the MENA region… We do our best to provide the highest levels of quality and customer service that people deserve. We promise to make our customers 100% satisfied and happy with our services.


Motivation Right Store was looking to increase its online presence to attract more potential customers through its sales team’s website. Social media advertising was the main driver of traffic to their website, and they were looking to diversify and ramp up their inbound business.


We have begun by reviewing the technical integrity of the Motivation Right Store website. We identified site speed as a minor issue along with a series of duplicate content issues. We’ve resolved the duplicate content issues but acknowledge that site speed is still an issue.

We then created a content strategy that included keyword research and mapping. This helped us understand which primary and secondary keywords our target page should rank for. With this data in hand, we created and implemented an optimized version of the landing page. Our main tactic for this page ranking was to create an asset that would drive the majority of the focus on link building and then use internal linking practices to pass link rights to our target page.

Actions completed:

  • Technical review and fixes
  • Keyword research and mapping
  • Content creation
  • Internal linking
  • link-building


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