21 Powerful Advice | successful logo design

You are currently viewing 21 Powerful Advice | successful logo design

Designing a company’s logo can either make or break its business prospects in the market. An ideally created logo can establish a good relationship with the audience that the company and its business are trying to achieve. But a wrongly designed logo fails to communicate a commercial message and ultimately harms the business of the company. Here are some powerful tips for designing a successful logo.

Modern business depends a lot on effective communication with its potential customers. Marketers devise strategies to ensure that people can interact with a business in a variety of ways. Therefore, business owners spend a lot of money creating visual tools to engage and interact with people.

Today, a logo is not just a commercial symbol to identify a company and its products or services, but rather helps create a strong brand identity. Even the logos designed with the online logo maker have the same essence as the logo designed by professional designers.

The logo serves many purposes in the modern business world. It can send the right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers. There are many ways a well-designed logo can serve his company and business.

1- Know the brand.

Before proceeding with your logo design, make sure you have an idea of ​​the brand. Keep in mind that the logo should reach a certain group of people, namely the target market and target customers.

So, write what your business, brand, and market are all about. Find out what the brand’s ideology is and what inspiration it holds for the future.

Get to know the personality of the brand, too. Is it a softer or tougher brand in terms of its style? How does it want to present itself in the middle of its market and customers?

All these details should be prepared in advance. This information will serve you as a guide to creating your logo design. You will choose the elements of your logo keeping in mind the information about your brand.

2- It reflects the nature of your business.

Make sure your logo is fully capable of representing your business. The colors and images used in your logo must match the business you run and the products or services you offer. When the logo matches your business, it will create a brand identity for your company in the competitive market.

Your target customers will also get your message when the design reflects your business and its values ​​or attributes. So, whether you are newly designing or redesigning your business logo, keep these three key tips in mind, to establish your business in a competitive market.

Looking for your logo design?

We have helped thousands of business owners with their graphic design needs such as logo design, website design, social media posts and much more.

3- Know your audience.

Before designing your logo, first, get to know the target customer of your products or services from the inside out. Who is that perfect person in the crowd most likely to buy your product?

You must answer this question accurately to know the different backgrounds of this customer as a person. Discover their educational, financial and cultural backgrounds so that you can reflect them in your logo design.

Once you have the perfect customer image in mind, you can easily design a logo that they can relate to.

If you start creating a logo without the audience knowing, it will leave you wandering aimlessly on the drawing board or logo maker software.

4- Learn more about your competitors.

Don’t limit yourself to knowing your target audience. You should also try hard to understand your competition. Even if your niche market is not extensive, there are still many active companies out there. Find out about their offers to customers. What strategies do they adopt to attract their audience?

Most importantly, take a close look at their logos. What are the colors and fonts in their logo designs? What logo shapes do they prefer? Get to know these aspects thoroughly to design your logo differently to stand out in the niche market.

5- Make sketches.

Avoid going straight to your drawing board or logo maker without first getting some quick sketches of your logo. Quickly draw as many drawings as possible on a piece of paper. This will allow you to get different logo ideas that you have in mind.

Everything you need to make sure you release your pen or pencil on paper and draw whatever comes to your mind. Don’t worry about right or wrong graphics and causing a mess. Instead, he quickly jumped from one drawing to the next.

These graphics allow you to have a picture of the logo, and you can choose one graphic that you find impressive. But it’s not about which drawing you like. It is more about any logical drawing. Next, develop this infographic into a logo using an online logo maker.

6- Get inspired.

Don’t work on your logo design without first having some inspiration. Inspiration can come from anywhere, but there are many places on the Internet where you can see a lot of logos.

These places include Pinterest, Behance, and Instagram. There are countless logo ideas on such platforms, browse through them casually and see which one catches your eye.

But getting inspired doesn’t mean you copy the idea. Instead, this idea should stimulate your creative mind to develop an impressive new logo design.

7- Choose a design style.

Another thing to consider while designing your logo is choosing a logo design style. What design aesthetics do you want to choose when planning to create a logo? You should think about the identity and personality of your brand.

Although there are many design styles, some of the main styles include classic, retro, modern, simple, fun, whimsical, and handmade. Choose your style carefully, keeping your brand in mind.

The classic style gives the design a timeless look that builds confidence in the brand. But the retro style is about a thing of the past. Modern or minimalist style is all about keeping the design as simple as possible.

The fun and whimsical designs make the logo unique and different from other brand logos. The logo style is usually handmade and handcrafted for brands that sell handmade products.

If your logo looks a bit like your competitors’ logos, redesign it. Remember that the logo is your brand identity. People should not be under the impression that your brand is similar to a particular brand in the market, and such perception will speak poorly of your business.

So, make sure your logo stands out in its use of colors, fonts, shape, icons, icons, etc. Try to look completely different from other logos in your target market. This is why studying your competitors’ logos is crucial to logo design.

9- Make it a memorable logo design.

While you have taken most aspects of the design into consideration, check if the logo is memorable or not. Will people keep this design in mind? Can they instantly remember your business upon seeing your logo?

All world brand logos are unforgettable. For example, we all have that Apple logo with a sting on our mind. Likewise, the Twitter logo is a unique element that we immediately remember.

You have to choose some icons or make some transformations on your text based logo to make it memorable. So, you can add some quirky and fun elements to the logo that people love. Consider using our online banner maker to get some memorable design ideas.

10- Impression.

Your logo design should make a lasting impression on the market and customers. Just looking at your logo is enough to impress people. A logo works for a company by enticing customers over and over again once they have a good impression of the design.

To make an impression, make sure that your company logo is unique, which means that its design must be based on a new concept so that it stands out in the crowd of logos in the market. The logo should also be better in design than your competition.

11- Colors.

Colors play an important role in defining a brand’s message. For example, if you use red as the main color in your logo, it will send a message that the brand is aggressive, emotional and energetic. This means that your brand intends to target young customers.

If blue is the main color, it will evoke feelings of intelligence and teamwork. This is why most social channels like Facebook have blue logos. If you want to create a social media page, consider making blue the main color in its design.

Use bright and bold colors to grab people’s attention. But these colors should speak for your brand personality as well. Remember that each color evokes emotions, which become its message to viewers or customers. There is a science behind colors that graphic designers use effectively.

12- Choose fonts carefully.

Many designers don’t bother choosing fonts and choose them at random. According to agency M, the lines speak of the brand’s personality.

The font used for the game company’s logo is likely to be a handwritten letter. This is because children are your target customers and you want to highlight your brand as a child-friendly business.

Likewise, if you create a rock band logo, choose bold fonts that create a strong personality. Therefore, make sure that there is no mismatch between your chosen letter and your brand personality. If the choice of letter does not speak for your brand, the logo will send false signals to your potential customers.

Also, avoid using eye-catching fonts. If possible, use unique fonts that should be created specifically for your logo. You can also consider using high-quality fonts that are now freely available on the web.

Logos like the Coca-Cola logo are recognized for their custom fonts. Using the right colors, you will create a logo and brand identity.

13- Choose the type of logo design.

Do you want a logo where your company name is the main feature? It could be the best logo idea. This logo is known as the motto. Popular examples of logo styles include the Ray-Ban, IBM, and Coca-Cola logos.

If you choose to have a logo, your company name will be immediately visible to customers. This means that your logo will become an advertisement for your brand as well.

You won’t spend much to generate publicity for your brand, and the logo will tell your company name to people. Small businesses with a small marketing budget benefit from logos.

But if you choose to have an icon as your logo, it will require you to spend a lot of money on raising awareness of your brand name. Popular companies that use icons as logos include the Apple logo that has a half-byte ‘apple’ as its trade symbol.

You can also consider a composite logo that contains both the symbol and the name of the company. This logo will pronounce your company name along with a business message from the icon.

14- Be simple.

Every expert logo designer and any graphic designer will give you this advice. They have all put extra emphasis on creating a simple logo design through their graphic design services.

When we talk about a simple logo, it means that one or two colors, fonts and other elements should be used. Viewers should get the message at first sight of the logo.

But if there are a lot of confusing colors and fonts or a complex logo shape, it will send a mixed signal to the viewers. A simple logo is also a memorable design. Most of the world’s businesses are represented by their simple logos.

Take, for example, the Nike logo. It’s a simple swoosh logo. The Pepsi logo is made of only two colors. The Samsung logo has one color. The Apple logo has an application as a symbol of its business.

The simplicity of the design is not just limited to logos. All graphic design products such as brochure design etc. should also be simple, elegant and clean.

Many companies have their name in the logo while others only have some illustrations. Both types of simple logos are able to fully capture customers’ attention. Your logo can contain colors and images but the target audience must be able to understand the design.

Avoid creating a complex logo with a riot of colors, fonts, or a grid of lines because such a design would be too ambiguous. You can see the Google logo. The Google logo is the simplest logo in the world.

Remember that the simple design easily becomes part of the memory and the audience does not have to make efforts to understand the company and business behind the logo again.

Therefore, the simplicity of the logo goes a long way in creating a brand identity as customers can easily remember the company and its business. This is why the majority of companies around the world are using logo design competition sites to get simple and limited logos for their brand.

15- It is scalable.

Another advantage of great logo design is that it is easily scalable. Remember that your logo will contain a variety of ads. It should appear as an impressive logo in all media.

This means that when you increase the size of the logo to larger proportions on the billboard, the logo should look impressive. It should become part of the billboard design.

But if the logo loses its sense of proportion and some of its design elements look strange on a billboard, then the logo is a failed design. Likewise, if a logo needs to be printed on a smaller surface such as the surface of a promotional product such as a pen, the logo details must remain visible.

16- It should be gorgeous in the colorless version.

Another effective tip for creating a strong logo design is to make sure it is equally impressive in black and white. There are many cases where the logo appears without colors. It may be on documents, faxed documents, newspaper ads, stationery and many other items.

For example, a newspaper advertisement is generally in black and white. This means that your logo should always make a good impression on your ad viewers.

One trick to creating logos with cool black and white designs is to make sure that they look great at the drawing stage. When you make a pencil sketch, don’t rely on colors.

Many designers think that the logo will turn out to be impressive after filling in the colors. The best way is to fill in colors only when the logo is a memorable design without colors as well.

17- Create a timeless piece.

Avoid creating a trendy logo. This design only lasts until the trend period and then you have to recreate it to make it look up to date. When you redesign a logo, it hurts your target audience.

People often don’t respond to design kindly because they are emotionally detached. Moreover, the frequent redesign of the logo does not suit the brand.

So, create a logo that will stand the test of time. Stick to design principles and create something that meets the criteria for effective logo design. Also, avoid adding elements from the local culture into the design if you intend to reach out to the world.

18- Tell a logo design story.

People love stories where they can get to the message easily. When people associate a story with a slogan, they like it more. For example, Domino’s, the largest pizza chain in the world, has 3 dots in its logo. These dots represent the first three ports that each business owner owns. Similarly, the logo of the fashion brand Gucci has two letters of the letter G. This is because the logo honors the father of Gucci and Gucci.

So, find out if you can include a story in your logo that you tell the audience later. People love hearing that from you and your logo design.

19- Don’t be a literalist.

You don’t have to include a restaurant image in your logo design if you’re running a restaurant business. There is no need for your logo to contain a picture of the game if you are making games. People do not like such a literal logo, it is very clear and tells about his business through a photo.

Take, for example, the logos of international brands. Apple is a technology company but its logo is a small apple and not any technology icon. National Geographic runs shows about wildlife but its logo is a simple yellow border because that’s enough to convey its brand message.

So, instead of including some photos of your business or industry, use something unique that also looks aesthetic. But the image you use should be relevant and convey your brand’s personality and message.

20. Consider using the negative space.

Negative space is also an element of design, which graphic designers use judicially to create unique pieces of work. The remaining vacant space between two letters or pictures is known as the negative or white space. Graphic designers often think of coming up with something unique and amazing by adopting this method of designing a logo.

The FedEx logo is a famous example of a logo that makes the best use of negative space. The courier company wanted to convey its message for express service. Therefore, the design created an arrow between the letters E and x. similarly,

Yoga Australia logo contains country map between yogic asana hand and leg container. Another famous example of the creative use of white space is the logo of The Guild Of Food Writers. It is an emblem engraved with a ballpoint pen that has a spoon engraved into the empty space in the middle of the nib.

21- Get feedback.

After you’ve finished designing your logo, ask people or fellow designers to provide their feedback. Take your logo design to your social media followers and ask for their impressions. But choose people who are qualified to comment on social platforms where not everyone knows about graphic design.

If you find these suggestions valuable and worth implementing, start improving your logo design. Helpful tips can come from anywhere, so grab them and tweak the design if necessary.

So here are our solid tips to keep in mind while designing your logo. However, you can leave everything to a professional graphic designer. If you find an expensive logo designer, you can crowdsource your logo to Designs Goals.

This leading market is known for the affordable prices of high-quality graphic design services for professionals.

Designs Goals has a 100% money back guarantee policy, which allows you to get money back if you are not satisfied with the design you get.